Actions
Actions define what happens when the trigger fires and conditions are met. Add multiple actions to a single automation.
Adding Actions
- Click + Action in the Actions section
- Select the Action Type
- Configure action parameters
- Set an optional Delay (minutes before execution)
You can add multiple actions to a single automation. Actions execute in the order they appear.
Available Actions
Send Quote Recovery
Attempt to convert an open quote by resending it to the customer.
| Parameter | Description |
|---|---|
| Delay | Minutes to wait before sending |
| Only Shared | Only affect quotes that were previously shared |
Availability: Quote Created trigger only
Assign Task
Create a task and assign it to a user.
| Parameter | Description |
|---|---|
| Delay | Minutes to wait before creating |
| Task Type | Category of task |
| Assignee | Who receives the task (Salesman, Creator, or specific user) |
| Title | Task title |
| Due in Minutes | When the task is due |
Availability: All triggers
Change Quote Status
Automatically update a quote's status.
| Parameter | Description |
|---|---|
| Delay | Minutes to wait before changing |
| Status | The new status to apply |
| Only Shared | Only affect quotes that were previously shared |
Availability: Quote Created trigger only
Send Notification
Send an in-app notification to a user.
| Parameter | Description |
|---|---|
| Delay | Minutes to wait before sending |
| Recipient | Who receives the notification (Salesman, Creator, or specific user) |
| Subject | Notification title |
| Message | Notification content |
Availability: Quote Created, Order Created, Call Terminated, Customer Created
Send Conversation Notification
Send an email or in-app notification about a conversation.
| Parameter | Description |
|---|---|
| Delay | Minutes to wait before sending |
| Recipient | Who receives the notification (Conversation Assignee or specific user) |
| Channel | Notification delivery method (Email, In-App, or Both) |
| Subject | Notification title (supports merge tags) |
| Message | Notification content (supports merge tags) |
Availability: Conversation Tagged trigger only
Assign Conversation Task
Create a task linked to the conversation's customer.
| Parameter | Description |
|---|---|
| Delay | Minutes to wait before creating |
| Task Type | Category of task |
| Assignee | Who receives the task (Conversation Assignee or specific user) |
| Title | Task title |
| Due in Minutes | When the task is due |
Availability: Conversation Tagged trigger only
Action Delays
Actions can be delayed to run at a specific time after the trigger.
| Delay | Effect |
|---|---|
| 0 minutes | Run immediately |
| 60 minutes | Run 1 hour after the trigger |
| 240 minutes | Run 4 hours after the trigger |
| 1440 minutes | Run 24 hours after the trigger |
Use Delays To
- Space out multiple recovery attempts
- Allow time for manual handling before automation kicks in
- Send reminders at appropriate intervals
- Avoid overwhelming customers with rapid messages
Merge Tags
Merge tags allow you to include dynamic content in notification subjects and messages. They are replaced with actual values when the notification is sent.
Available Merge Tags
| Tag | Description |
|---|---|
{{tag.name}} | Name of the tag that was applied |
{{tag.color}} | Color of the tag |
{{tag.description}} | Description of the tag |
{{thread.ticket}} | Conversation ticket number |
{{conversation.title}} | Conversation title |
{{conversation.source}} | Channel (WhatsApp, Email) |
{{conversation.status}} | Current conversation status |
{{conversation.contact_value}} | Contact's phone or email |
{{assigned_user.name}} | Name of the assigned user |
{{tagged_by_user.name}} | Name of the user who applied the tag |
{{tagged_by_type}} | How the tag was applied (manual or ai) |
Example Usage
Subject: New {{tag.name}} conversation via {{conversation.source}}
Message: A conversation has been tagged as {{tag.name}}. Ticket: #{{thread.ticket}}. Tagged by: {{tagged_by_user.name}}.
Actions by Trigger
| Trigger | Available Actions |
|---|---|
| Quote Created | Send Quote Recovery, Assign Task, Change Quote Status, Send Notification |
| Order Created | Assign Task, Send Notification |
| Call Terminated | Assign Task, Send Notification |
| Customer Created | Assign Task, Send Notification |
| Conversation Tagged | Send Conversation Notification, Assign Conversation Task |
Best Practices
Chain Actions with Delays
Create effective follow-up sequences:
- Send recovery immediately (0 min)
- Send reminder after 1 hour (60 min)
- Send final reminder after 3 hours (180 min)
- Close quote after 24 hours (1440 min)
Use Appropriate Recipients
- Salesman: The user assigned to the customer
- Creator: The user who created the quote/order
- Specific user: A designated person for escalations
Write Clear Task Titles
Include context in task titles:
- "Follow up on quote #123 - High value"
- "Call back missed call from Customer"
- "Review urgent conversation"
Set Realistic Due Times
- Urgent items: 30-60 minutes
- Same-day follow-up: 240 minutes (4 hours)
- Next-day follow-up: 1440 minutes (24 hours)